Swisscom TV air case published

You can find it here.

I particularly like 🙂

  • Says Liechti: “We were working on a Smooth Streaming video player and a Flash-based video player at the same time. Thanks to the user-friendly tools in the Smooth Streaming development kit, it was twice as fast as developing in Flash.”
  • Gisi says: “The number of consumers that subscribed to Swisscom TV air showed that it had achieved our goals. This was a successful project at Swisscom with a fast return on investment.”

Silverlight Roland-Garros French Open Tennis in High Definition – With a bit of help from IIS Smooth Streaming – Softpedia

Roland-Garros French Open Tennis
Enlarge picture

France
Télévisions
and Eurosport have tapped Microsoft technologies in order
to enable users of their respective websites to watch high-definition content
from the 2010 French Open tennis championships. As of May 26th, 2010, and until
June 6th Silverlight and IIS Smooth Streaming will enable
visitors to FranceTV and Eurosport websites to watch games featuring superstars
like Rafael Nadal in the Roland-Garros French Open Tennis. The Spaniard has
already won the French Open no less than four times, and, despite the loss last
year, he is most probably THE player to watch in 2010.

The (video) player is the right one, the (tennis) player not: Long live King Roger!

A few Silverlight Broadcasting Stories

Story 1 : Unprecedented Online Viewing Times

Host nation Canada’s CTV saw 4 million visitors consume over 6 PetaBytes, or 7 million hours of video, peaking at over 130,000 concurrent viewers. Viewers watched videos on the site for an average of 111 minutes per visit – unprecedented and great news for broadcasters and advertisers alike. [Read More]

Story 2 : Effective Ad Monetization

In the United States, NBC built on its experiences using Silverlight for the 2008 Beijing Olympics and NFL Sunday Night Football. For the Vancouver 2010 Olympics, they provided live and on-demand video to an online audience of 16 million viewers, while also delivering a very sophisticated and efficient ad platform to its sponsors, making the best use of planned and spontaneous opportunities for ad insertion. Armed with real-time insights on the size and viewing trends of the online fan base, NBC was able to make quick, informed decisions about when to run ads for maximum effect. [Read More]

Story 3 : Same Reach as Broadcast TV

More than 1 in 4 of Norway’s 4.8 million citizens showed their enthusiasm for winter sports by tuning into the 720p, HD, IIS Smooth Streaming experience delivered by Norway’s NRK. Viewers liked what they saw; consuming over a million hours of video in total and an average of 78 minutes each visit. [Read More]

Story 4 : Quality of Experience

Since broadcast HD TV is relatively new in France, France Télévisions used the opportunity to bring the HD experience to a younger generation who, in many cases, prefer to consume video on a computer. With previous successes using Silverlight and IIS Smooth Streaming to broadcast the Roland Garros Tennis Championships and the Tour de France cycling race, France Télévisions knew it could deliver a multi-platform, high quality live and on-demand video experience for the Olympics. With only two weeks to the event and not a single line of code written, the Silverlight Media Framework allowed FranceTV to deliver the player on schedule, resulting in an amazing average viewing time of 64 minutes. [Read More]

Resources:

The official Silverlight Team Blog (live Monday Morning)

CTV Casestudy

NRK Casestudy

FranceTV Casestudy

NBC Casestudy

Behind the scenes video (IIS smooth streamedthumbnail included in images zip)

IIS Media Services to Include a Version of PlayReady DRM for HTTP Streaming

Some big news today for customers who are interested in easy to use, robust content protection for HTTP streaming scenarios using IIS Media Services…

Today we’re announcing that IIS Media Services will support a version of PlayReady DRM to enable protected HTTP streaming. The PlayReady DRM IIS Media Services solution will deploy on a single box to secure your media assets for online streaming using the IIS Smooth Streaming and PlayReady DRM technology, directly within IIS Media Services – no additional license fees or royalties required.
File-based encryption is the most robust way to secure high value content – much more so than stream encryption, which only secures the communication stream. The PlayReady DRM IIS Media Services solution will bring full file-based encryption into IIS Media Services with the ease of use of traditional stream encryption.  And the solution of course will use Microsoft PlayReady technology, which is widely supported in the industry and draws on the experience gained from more than a decade of investment that Microsoft has made in the development of DRM technology.
For customers needing to apply PlayReady DRM protection to content for offline scenarios, or apply customized business rules to the use of protected content in purchase/rental/subscription scenarios, of course that functionality will remain available, as it is today, via the use of a PlayReady Server.
We are at booth 125 at Streaming Media East this week (May 11-12) at the Hilton New York in New York City, where we are showing a preview of IIS Media Services with PlayReady DRM. We are also showing features of IIS Media Services 4, including Transform Manager, a server-side transformation engine that streamlines production workflow by enabling scenarios like encode once and simultaneously deliver multiple formats. For example with Transform Manager, you could simultaneously deliver the IIS Smooth Streaming format for Silverlight clients, and Apple’s HTTP streaming format for iPhones and iPads. Please read our NAB post to see what else is new in IIS Media Services 4.
If you have not already registered for Streaming Media East, we’re pleased to offer discounted registration for the conference or a free exhibits pass by registering using the VIPMICRO priority code at the registration link.
This is a good opportunity to let you know about some exciting new Silverlight offerings from our customers. Swedish sports channel C Sports and MediaCorp, the Singaporean television and radio broadcaster, join the ever-increasing roster of companies using Silverlight and IIS Smooth Streaming to deliver high quality engaging content.

Awesome! (Smooth) Streaming has never been so powerful and cheap!

IIS Smooth Streaming Format SDK – Beta 1 (#SmoothStreaming)

IIS Smooth Streaming Format SDK – Beta 1

Brief Description
The IIS Smooth Streaming Format SDK provides
application developers the capability to mux encoded video and audio elementary
streams into Smooth Streaming fragmented-MP4 format that is compliant with the
Smooth Streaming Format and Protected Interoperable File Format (PIFF)
specifications.

Smooth Streaming – IIS Media Services – Silverlight

Live and on-demand Smooth Streaming, part of IIS Media Services
, enables highly-scalable adaptive streaming of
HD content and live events. You can feel the full beauty of the Smooth Streaming experience by watching
the cute Big Buck Bunny
clip.

Since it was introduced, customers worldwide have used it to create
compelling end-user video experiences. Here are just a few highlights from
recent months…

Coming Next: NBC Olympics.

From Backbone Magazine
:
Vertigo has been selected to provide high-definition (HD) live streaming and
on-demand video for Microsoft Silverlight media players to NBC Universal
during the media company’s February 12-28, 2010 coverage of the Olympic
Winter Games in Vancouver, BC. […]

Vertigo will provide HD on-demand video through a custom Silverlight media
player and an immersive Microsoft Deep Zoom photo gallery experience for the
network’s online audience at the NBC Olympics Web site —
http://www.nbcolympics.com. During the Vancouver Winter Olympics, Vertigo
will help deliver HD Microsoft IIS Smooth Streaming video for a wide variety
of competitions, athlete interviews, and Opening and Closing Ceremonies.

Here , you can experience the
combination of Smooth Streaming and Silverlight, even if you are outside the
US. However, you won’t be allowed to watch the live stream of the
competitions.

Live and on-demand Smooth Streaming, part of IIS Media Services
, enables highly-scalable adaptive streaming of
HD content and live events. You can feel the full beauty of the Smooth Streaming experience by watching
the cute Big Buck Bunny
clip.

Since it was introduced, customers worldwide have used it to create
compelling end-user video experiences. Here are just a few highlights from
recent months…

Coming Next: NBC Olympics.

From Backbone Magazine
:
Vertigo has been selected to provide high-definition (HD) live streaming and
on-demand video for Microsoft Silverlight media players to NBC Universal
during the media company’s February 12-28, 2010 coverage of the Olympic
Winter Games in Vancouver, BC. […]

Vertigo will provide HD on-demand video through a custom Silverlight media
player and an immersive Microsoft Deep Zoom photo gallery experience for the
network’s online audience at the NBC Olympics Web site —
http://www.nbcolympics.com. During the Vancouver Winter Olympics, Vertigo
will help deliver HD Microsoft IIS Smooth Streaming video for a wide variety
of competitions, athlete interviews, and Opening and Closing Ceremonies.

Here , you can experience the
combination of Smooth Streaming and Silverlight, even if you are outside the
US. However, you won’t be allowed to watch the live stream of the
competitions.