Windows Store sees Dramatic Growth in 2015, Creating Opportunities for Developers
A major investment in Windows 10 is delivering one platform that enables developers to reach the breadth of Windows 10 devices – across PC, tablet, phone, and more – with a single app and a single Windows Store. The new Windows Store has storefronts for both consumers and organizations, with new promotional surfaces to help people discover and acquire content. This approach is beginning to gain traction with 3 billion visits to the new Store and more universal apps becoming available for Windows 10, including Netflix, NPR, Pandora, Shazam, TuneIn Radio, Twitter, Uber, Wall Street Journal, 1-800-Flowers, and more. Top developers are also releasing new games to the Windows Store including Minecraft: Story Mode – a Telltale Game Series and World of Tanks Blitz, with more new titles coming in early 2016, such as Rise of the Tomb Raider. These developers see the opportunity hundreds of millions of customers present – and we’re just getting started.
The new Windows Store has seen:
2x increase in the number of paid transactions from PC and tablet customers this holiday season.
In December alone, 60% of paying customer were new to the Store.
In December, Windows 10 generated more than a 4.5x increase in revenue per device, as compared to Windows 8
Coming off a great holiday in the US and Canada, we are excited to bring Surface to more people in more markets. Surface Book recently became available for pre-order in China and Hong Kong and today, I’m pleased to share that it will soon be available in a total of 10 new markets. Starting tomorrow, customers will be able to pre-order Surface Book in Austria, Australia, UK, France, Germany, Switzerland, and New Zealand and it will be coming soon to Japan.
Getting started with Windows is easier than you think. Whether you’re currently building for the web, other mobile platforms, or building a traditional Windows application, we want to help you bring your experience to the Windows platform.
The Universal Windows Platform is a single app platform that is available across all Windows device families, enabling you to reach a new user base and open up new revenue opportunities. From PCs to tablets, phones, HoloLens, Surface Hub, and soon to include Xbox and Raspberry Pi – you can reach all these devices and look great on them all using one store and one codebase.
Following the launch of Windows 10, we are also releasing four Universal Windows Platform Bridge toolkits that enable you to quickly bring your existing code base to the Universal Windows Platform and add capabilities such as live tiles, active notifications, and Windows Store in-app purchases. Each toolkit provides you with tools and run-time technologies that are tailored for your codebase.
For existing Android™ developers, ”Project Astoria” will enable you to build apps using Android code to target Windows 10 phones without having to leave your Android IDE.
In addition to extending the IDE, ”Project Astoria” will include a Windows phone emulator and interop capabilities that help your app (including UI and services) to run and look great on the Windows platform.
More information about ”Project Astoria” will be made available in Summer 2015, but in the meantime we are offering an invite-only preview for those interested in giving early feedback.
For existing iOS® developers, ”Project Islandwood” will enable you to build a universal Windows app from within Visual Studio 2015 using your existing Objective-C® code.
You will be able to import your Xcode® project into Visual Studio, tailor the app experience to run on each Windows device family, and extend your iOS code to take advantage of Universal Windows Platform capabilities.
More information about ”Project Islandwood” will be made available in Summer 2015, but in the meantime we are offering an invite-only preview for those interested in giving early feedback.
Would you like a preview of the developer tools for Windows 10? If you’ve signed up for the Windows Insiders program, get early access and a head start on developing for Windows 10. Plus, you can offer your feedback to help us shape it!
Join experts Jerry Nixon and Andy Wigley as they introduce the Windows 10 developer platform, give guidance on developing Windows universal and web apps, and take a look at some of the interesting new features for developers in Windows 10.
In this article, I’ll share information that will help you get up to speed on the new universal Windows app capabilities found in Visual Studio 2013, including templates, languages, APIs, compilers, different approaches for code sharing, and considerations when updating platform-specific apps to universal Windows apps.