From the article…
Windows Store sees Dramatic Growth in 2015, Creating Opportunities for Developers
A major investment in Windows 10 is delivering one platform that enables developers to reach the breadth of Windows 10 devices – across PC, tablet, phone, and more – with a single app and a single Windows Store. The new Windows Store has storefronts for both consumers and organizations, with new promotional surfaces to help people discover and acquire content. This approach is beginning to gain traction with 3 billion visits to the new Store and more universal apps becoming available for Windows 10, including Netflix, NPR, Pandora, Shazam, TuneIn Radio, Twitter, Uber, Wall Street Journal, 1-800-Flowers, and more. Top developers are also releasing new games to the Windows Store including Minecraft: Story Mode – a Telltale Game Series and World of Tanks Blitz, with more new titles coming in early 2016, such as Rise of the Tomb Raider. These developers see the opportunity hundreds of millions of customers present – and we’re just getting started.
The new Windows Store has seen:
- 2x increase in the number of paid transactions from PC and tablet customers this holiday season.
- In December alone, 60% of paying customer were new to the Store.
- In December, Windows 10 generated more than a 4.5x increase in revenue per device, as compared to Windows 8
Coming off a great holiday in the US and Canada, we are excited to bring Surface to more people in more markets. Surface Book recently became available for pre-order in China and Hong Kong and today, I’m pleased to share that it will soon be available in a total of 10 new markets. Starting tomorrow, customers will be able to pre-order Surface Book in Austria, Australia, UK, France, Germany, Switzerland, and New Zealand and it will be coming soon to Japan.