UX guidelines for Metro style app development
The Windows Developer Preview introduces a new development platform for creating Metro style apps. What is a Metro style app you say?
Not super new but maybe you have missed it...
Silverlight 5 – Microsoft will provide assisted and unassisted no charge support for customers using versions of Silverlight 5. Paid support options are available to customers requiring support with issues beyond install and upgrade issues. Microsoft will continue to ship updates to the Silverlight 5 runtime or Silverlight 5 SDK, including updates for security vulnerabilities as determined by the MSRC. Developers using the Silverlight 5 development tools and developing applications for Silverlight 5 can use paid assisted-support options to receive development support.
Silverlight 5 will support the browser versions listed on this page through 10/12/2021, or though the support lifecycle of the underlying browsers, whichever is shorter. As browsers evolve, the support page will be updated to reflect levels of compatibility with newer browser versions.
Get Silverlight 5
Silverlight is a powerful development tool for creating engaging, interactive user experiences for Web and mobile applications. Silverlight is a free plug-in, powered by the .NET framework and compatible with multiple browsers, devices and operating systems, bringing a new level of interactivity wherever the Web works.
With the announcements on Windows Store we wanted to share new work we were doing to help developers on Windows, Windows Phone and other platforms use SkyDrive in their applications. A few months ago as part of the preview of Windows Live for Windows 8, we announced the availability of the developer preview, the next version of the Live Connect APIs and the newly created Live SDK. A major change to the API was to address feedback we’d gotten from developers about access to SkyDrive. The primary change for SkyDrive was providing the ability for applications to fully access, upload and share documents, photos and videos from a user’s cloud storage in SkyDrive.
1. Metro style apps provide value to the customer
1.1 Your app must offer customers unique, creative value or utility
1.2 Your app must be fully functional when the customer receives it from the Windows Store
The Windows Store offers only fully functional apps to provide customers with the best experience. Anything that might cause our testers to think that your app is not completely finished will cause your app to fail certification.
1.3 Your app’s trial functionality must reasonably resemble its full functionality
A trial can, however, limit access to some of the app’s features, or limit the period of time that the app functions.
1.4 Each app must display only one tile after it is installed
The image on an app’s tile must be reasonably related to the content of the app.
2. Metro style apps can display ads but are more than just ads or websites
2.1 Your app must not display only ads
If your app includes or displays ads, it must provide additional functionality beyond the ads.
2.2 Ads in your apps must comply with our content policies
Our content policies are described in Section 5. Metro style apps are appropriate for a global audience.
2.3 Your app must not use tiles or notifications for ads
2.4 Your app must do more than open a website or mimic the behavior of a website
Your app must provide a reasonable snap state; it shouldn't be cut off when snapped. Your app must also support touch, keyboard, and mouse input.
Tip If you only want to provide a link to a website, you don’t need an app because you can pin a link to the Start screen.
2.5 Ads must not execute program code that did not come from the ad provider
3. Metro style apps behave predictably
3.1 Your app must use only APIs for Metro style apps
The APIs for Metro style apps are described in the Metro style apps API reference. Your app must also not link to, depend on, or otherwise make use of APIs or Windows OS services outside those described in the Metro style apps API reference.
3.2 Your app must not stop responding, end unexpectedly, or contain programming errors
Tip Review the Quality data from your Dashboard to become aware of any problems your app might have so that you can correct them quickly.
3.3 Your app must provide the same user experience on all processor types
If your app has a different user interface or functionality when it runs on different processor types, you must submit a separate app for each processor type and describe the differences in the Description of each app.
3.4 Updates must not decrease your app’s functionality in a way that would be unexpected to a reasonable customer
3.5 Your app must fully support touch interactions
Your customers must be able to access all of your app's functionality using only touch interactions and gestures.
3.6 Your app must use the mechanisms provided by the system for those features that have them
3.7 Your app must not use an interaction gesture in a way that is different from how Windows uses the gesture
4. Metro style apps put the customer in control
4.1 Your app must obtain opt-in or equivalent consent to publish personal information
Your app can publish a customer’s personal information to a service or other person only after obtaining opt-in consent.
Opt-in consent means the customer gives their express permission for the requested activity, after you have:
a) Described to the customer how the information will be used or shared; and
b) Provided the customer a mechanism through which they can later rescind this permission and opt-out.
If your app publishes a person’s personal information, but that person is not a customer, you must obtain express written consent to publish that personal information, and you must permit the person whose information is shared to withdraw that consent at any time.
Personal information includes all information or data that is associated with an identifiable person. Examples of personal information include: contacts, photos, phone number, SMS or other text communication, images of the computer’s desktop or screen shots, browsing history, and other internet settings.
If your app collects personal information, you must have a Privacy Policy and add a link to it in the Description page to let your customers know how you will safeguard their personal information.
4.2 Your app must respect system settings for notifications and remain functional when they are disabled
This includes the presentation of ads and notifications to the customer, which must also be consistent with the customer’s preferences, whether the notifications are provided by the Windows Push Notification Service or any other service. If a customer disables the notification function, either on an app-specific or a system-wide basis, your app must remain functional.
4.3 Your app must not jeopardize or compromise the security or functionality of the Windows system
The Windows system includes the computer running Windows, any software running on that computer, and any computers or software communicating with that computer. The app must not include, link to, distribute through the Windows Push Notification Service, or otherwise provide an entry point for viruses, malware, or any other malicious software, to access the customer’s Windows system.
4.4 Your app must not be designed or marketed to perform, instruct, or encourage tasks that could cause physical harm to a customer or any other person
We would consider an app that allows for control of a device without human manipulation, or that is for use in emergency or lifesaving situations to violate this requirement.
4.5 Your app must protect customers from unintentional large data transfers over metered networks
When operating over a metered network, your app must offer the customer the option of permitting these transfers without limit or limit audio and video transfers to the following data rates:
Video streams, which include download-only and two-way video-chat, must use an adaptive bit-rate technology and limit the transfer rate to no more than 256 Kbps.
Audio streams, which include voice over IP (VOIP), must limit the data rate to no more than 64KBps.
When the customer’s computer is connected to a metered network, your app must obtain permission from the customer or wait until it has access to an unrestricted network before it performs any synchronization, upload, or download that requires a total transfer larger than Windows.Networking.Connectivity.DataPlanStatus.MaxTransferSizeInMegabytes.
When the customer’s computer is operating outside of its home network or connected to a metered network while over the data limit, your app must obtain permission from the customer before it performs any data transfer that is larger than 1 megabyte.
4.6 Your app must comply with Windows Push Notification Service (WNS) requirements if it uses WNS notifications
If your app uses the Windows Push Notification Service (WNS) to transmit push notifications, it must do so as described in this requirement.
a) You may only use WNS for apps distributed through the Windows Store. Notifications provided through WNS are considered app content and are subject to all Windows Store app policies, including the certification requirements.
b) Your app must be associated with only one Package Security Identifier.
c) You may not obscure or try to disguise the source of any WNS message or Package Security Identifier, or other unique referral identifier.
d) Your app must obtain opt-in consent before you can use the WNS to provide notifications.
e) You may not include in a notification any information a customer would reasonably consider to be confidential or sensitive.
f) Your app must not use excessive network capacity or WNS bandwidth, or otherwise unduly burden the Windows system with WNS notifications. For example, using WNS to stream content or transfer files would violate this requirement.
g) You can't use the WNS by way of any automated process or service.
h) You can't use a notification to force an app to run in the background.
5. Metro style apps are appropriate for a global audience
This section describes types of content that are not permitted in the Metro style apps that are made available in the Windows Store.
Content means the images, sounds, and text contained in the app, as well as the tiles, notifications, error messages or ads exposed through your app, and anything that’s delivered from a server or that the app connects to. Because Windows and the apps in the Windows Store are used around the world, these requirements will be interpreted and applied in the context of regional and cultural norms.
5.1 Your app must not contain adult content
Apps with a rating over PEGI 16, ESRB MATURE, or that contain content that would warrant such a rating, are not allowed.
5.2 Your app must not contain content that advocates discrimination, hatred, or violence based on membership in a particular racial, ethnic, national, linguistic, religious, or other social group, or based on a person’s gender, age, or sexual orientation
5.3 Your app must not contain content or functionality that encourages, facilitates or glamorizes illegal activity
5.4 Your app must not contain or display content that a reasonable person would consider to be obscene
5.5 Your app must not contain content that is defamatory, libelous or slanderous, or threatening
5.6 Your app must not contain content that encourages, facilitates or glamorizes excessive or irresponsible use of alcohol or tobacco products, drugs or weapons
5.7 Your app must not contain content that encourages, facilitates or glamorizes extreme or gratuitous violence, human rights violations, or the creation or use of weapons against a person or animal in the real world
5.8 Your app must not contain excessive or gratuitous profanity
6. Metro style apps are easily identified and understood
6.1 Your app must have a unique name
Your app’s name is what we use to list your app in the Windows Store. You must give your app a name that is unique throughout the Windows Store catalog. You can give your app a name in another language; however, additional names must also be unique throughout the Store.
Tip The best way to comply with this requirement is to use the Submit an app option in your Dashboard and reserve a name in the Name screen before you start developing your app.
6.2 Your app must have a Windows age rating, and you must submit third-party ratings for your app if you have them
You must assign a Windows Store age rating that most accurately matches your app. The Age rating page contains more detailed descriptions of the content that is suitable for each Windows Store age rating.
If a rating under any particular rating system is required by law in any country, you must include the rating documentation for that rating system along with your app.
If your app is rated by an optional ratings board that is identified in Rating boards for Windows apps, you must also submit that ratings certificate for the app and provide the appropriate content descriptors.
If your app has any existing third-party rating, the Windows Store age rating for the app must be determined from the following table. If your app has rating board ratings that correspond to different Windows Store age ratings, you must assign the Windows Store age rating that corresponds to the older audience.
Apps with a rating over PEGI 16, ESRB MATURE, or a corresponding rating under other ratings systems, are not allowed.
Windows Store Age Rating PEGI PEGI-PT ESRB CERO GRB USK 3+ Suitable for all ages
PEGI 3
PEGI 4
EARLY CHILDHOOD
A (all ages)
A (all ages)
USK ab 0
7+ Suitable for ages 7 and older
PEGI 7
PEGI 6
EVERYONE
USK ab 6
12+ Suitable for ages 12 and older
PEGI 12
PEGI 12
EVERYONE 10+
B (12+)
12+
USK ab 12
16+ Suitable for ages 16 and older
PEGI 16
PEGI 16
TEEN
MATURE
C (15+)
D (17+)
15+
USK ab 16
Adult content
Note Adult content is not allowed in the Store.
PEGI 18
PEGI 18
ADULT
Z (18+)
18+
USK ab 18
6.3 You must provide technical support info for your app
We don’t provide customer or technical support for your app. You must provide that support and specify easily discoverable and accurate technical support info for your app in the Support contact info field of the Description.
If your app requires authentication, such as a user or account name and password, you must provide a retrieval mechanism for account information—for example, through a secondary email account or phone support—and respond to customers within 24 hours.
6.4 You must list your app in at least one of the Windows Store's geographic markets
Select the countries/regions in which you want to list your app on the Selling details page from the Submit a new app option in your Dashboard. This is separate from and unrelated to the languages that your app supports. We will detect the languages that your app supports by reading the Package/Resources element of the app manifest when you upload the app’s package(s).
6.5 You must describe your app in at least one of the languages that the Windows Store supports
You must provide a complete description of your app for your customers in each language that you declare in your app's package. The languages that Windows supports are listed in Countries and regions.
The elements of your app's description, such as screenshots, text, and promotional images must describe your app and not contain additional advertising.
Tip After you upload your app’s packages, we will list the languages that we detect in the Submit an app overview.
6.6 The capabilities you declare must relate to the core functions and value proposition of the app
6.7 If you submit an updated release, you must describe any changes in capabilities since the last release
If you change any features or the content of the app manifest’s Package/Capabilities element, you must describe those changes in the Description of update field of the Description.
6.8 You must provide at least one screenshot of your app
You must provide at least one, but no more than eight, screenshots of your app for each language your app supports. Each screenshot image must:
Be .png files, 1366x768 pixels in size.
Be appropriate for people as young as 12 years of age.
Have a caption in the language of the description.
Graphically-enhanced screenshots are not allowed, unless they are clearly marked as having been enhanced.
6.9 Your app’s packages must have a correct app manifest
In each of your app’s packages, the app manifest elements must contain the correct values as described in the Package metadata requirements.
6.10 Your app’s packages must be correctly formatted
Your app’s packages must comply with the Package format requirements.
6.11 The app's category and subcategory must correspond to the character or purpose of the app
Conclusion
As these requirements evolve, we’ll note the changes in the revision history below. Stable requirements are critical to your doing your best work, so we aim to ensure the changes we do make are sustainable and continue to protect and enhance your apps.
Thank you again for joining us in this commitment to delivering fantastic experiences.
Revision history
Date Version Revision description Link to document Dec. 6, 2011 1.0 Initial draft of document for Store Preview. http://go.microsoft.com/fwlink/p/?LinkId=228257
[This documentation is preliminary and is subject to change.]
Millions of people around the world use Windows every day. With Windows 8, you can access those customers by listing your apps in the Windows Store. The Windows Store makes it easy to build, submit, and sell your apps.
You can design, develop, and build your Metro style apps so they're ready when the Windows Store opens for submissions. In the meantime, you can share your Metro style apps with other developers for testing and review. That way, when the Windows Store opens for submissions, you'll be ready to make money with Windows 8.
The Windows Store offers you:
App visibility
The Windows Store lets your apps take center stage. The listing pages present your app to a global audience using pictures, text, and links to additional content so that they can easily find what they want.
Catalog reach
Your apps will be available to customers around the world. You write your app once, set the price in your local currency, and the Windows Store can make it available in the worldwide marketplace in 100+ languages. We handle currency conversions and local tax laws to make it easier to sell your apps anywhere.
Learn more about the countries and regions the Windows Store will support.
Transparent terms and agreements
The Windows Store process throughout the life cycle of your app is transparent. You use the same certification tool that we use when we certify your app. The terms and conditions of the Windows Store are clear and concise and you can read the actual agreements before you register as a Windows Store developer.
Describes the business relationship between you and Microsoft.
This document contains the Standard App Licensing Terms, which describe the terms of use to which your customers agree when they get your apps.
Certification requirements for Windows apps
Describes the technical and content requirements that an app must follow to be listed in the Windows Store.
The terms of use to which your customers agree when they use the Windows Store.
This document also contains a copy of the Standard App Licensing Terms.
Flexible price tiers and pricing models
The Windows Store provides a flexible model for pricing your apps, and rewards popular apps with a better percentage of the net receipts. Price tiers simplify sales in foreign currencies.
Learn more about how to price apps in the Windows Store, and how the money you make is paid to you, in Making money with your apps.
Multiple app delivery options
The Windows Store lets you choose the business model that makes the most sense for you. When the Windows Store opens for submissions, you can make money with your apps through in-app purchases, trial versions, in-app advertising, and third-party transaction services.
Learn about the different ways that your customers can acquire your app in picking how you offer your app.
Build date: 12/6/2011
Overview
Provides information about the Windows® ACK and its use in the various app certification programs for Windows operating systems. It provides guidelines for developers for using the kit and the associated certification processes. It assumes that the reader is familiar with the Windows 7 Software Logo Kit (WSLK) and program.
System requirements
Supported Operating Systems:
Windows 7
Windows Developer Preview
Marketing Guidance and Assets
- Windows Phone Marketing Guidelines and Assets for Application Developers (ZIP, 40.7 MB)
Windows Phone Marketing Guidelines and Assets are designed to help you quickly start promoting your Windows Phone app on your website and in all of your marketing communications.- READ the Windows Phone Marketing Guidelines for Windows Phone Marketplace Application Developers before using any Windows Phone assets that Microsoft provides to you. Assets may only be used pursuant to the guidelines contained in this document.
- Included here you'll find:
- Windows Phone Marketing Guidelines for Windows Phone Application Developers – READ this first
- Windows Phone Start Screen
- Windows Phone Chassis
- Microsoft Download Button for Windows Phone (5 languages)
In September, we announced the Windows Store as part of Windows 8 and the distribution point for Metro style apps. And today, at our Store Preview event in San Francisco, we described the app policies and business terms for the Store, both of which are now published to our Dev Center.We also announced our First Apps contest for developers, and confirmed that we’re also inviting a select set of developers to submit Metro style apps for inclusion in the Beta version of the Store.
The Windows Store on Windows 8 brings unprecedented opportunities for developers and software companies. Don't miss this chance and the one of being within the first ones in the Store.
